I decided to devote Day 5 to Badlands National Park, but on the way, something told me I had to stop in the small town of Wall, South Dakota. That something was a billboard, and there wasn’t just one of them, there were hundreds. Free ice water, free coffee for veterans, authentic western boots, donuts, t-shirts, breakfast, lunch, dinner — it was all waiting at Wall Drug Store. Wall Drug is Wall, South Dakota. With the possible exception of the grain elevators, everything else on Wall’s Main Street is there, because of the “drug” store. If a business isn’t part […]